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Fintech startup · Ghana

Launched a compliant mobile app with KYC in 12 weeks

Challenge: Launch a first mobile banking app quickly while staying compliant with local KYC rules.

What we did: Ran discovery, mapped flows, built the React Native app, linked APIs, tested thoroughly, and launched to the Play Store.

Outcomes:

On-time launch with core features
First 1,000 users onboarded in 30 days
KYC pass rate improved and error rates trended down

Stack: React Native, Node.js, Postgres, AWS

“Novoapex kept us shipping every week. Design, engineering, and compliance updates landed on time, and the app hit the store right when investors expected.”

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SME services platform · Regional markets

Doubled demo requests without increasing ad spend

Challenge: Qualify leads better and prove ROI while holding spend flat.

What we did: Refreshed SEO, built persona-specific landing pages, ran LinkedIn ads, and rolled out a multi-step lead form with tracking.

Outcomes:

Demo request volume up 2.1x in 8 weeks
Higher lead-to-opportunity conversion
Shorter cycle time from inquiry to booked meeting

Stack: Next.js, HubSpot, Google Analytics, LinkedIn Ads

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